Know & grow your podcast audience. Over 11.2 billion minutes of audio delivered
Backtracks is the world's most advanced podcast analytics and hosting platform.
In the past, podcast audience data was a black box. For the history of podcasting, both podcasters and advertisers could not even tell the difference between someone downloading a podcast and actually playing it. Backtracks is changing that and more with Backtracks Podcast Analytics and Open Podcast Analytics (OPA).Learn more
We collect behavioral and performance metrics that podcasters and advertisers need to make informed decisions. Backtracks gives you unprecedented detailed audience data including who, what, when, where, and how they're listening to your podcast. Get an unfair advantage with the ultimate in podcast analytics. Data can be a beautiful thing.Learn more
“It is not just a matter of drawing listeners -- you also have to attract advertisers. Thus far, big brands have been reluctant to peel off some of their advertising dollars for a bet on podcasts. Those that do sign on find it difficult to measure the size of a podcast's audience because, at the moment the most reliable measure is downloads.”The New York Times
“Advertising revenue growth has been limited by a range of problems not unlike the issues that online media faced in its early days. It is difficult to measure how many people actually tune into a podcast, let alone listen to hosts promoting its sponsors.”The Wall Street Journal
“If we want to unlock the full potential of podcasts, we have to ensure we have rock solid measurement that everyone agrees on and everyone can trust.”Steve Mulder, Senior Director of Audience Insights, NPR
Get the world's most detailed and actionable set of podcast analytics built on Backtracks' open source OPA standard. Podcast publishers, listening apps, aggregators, ad networks, etc. can finally know, understand, and even predict their audience's listening and consumption behavior across native mobile apps, on the web, etc.
Use Backtracks' beautiful customizable and responsive embeddable audio player. Our modern, fast, flexible, and feature-rich player is equally at home on a desktop, laptop, tablet, or mobile device and matches your branding.
Backtracks makes it easy to host media files with unlimited bandwidth and storage. It only takes a few minutes to get started with a new or existing podcast.
Backtracks has a globally distributed media specific cache and content delivery network optimized for podcasts and audio files. Files and audio are served from the fastest location for your users using the optimal format for their device or browser automatically.
Leverage our rich set of REST APIs and platform SDKs to integrate with and extend Backtracks into your existing and new systems and workflows. Built by developers for developers.
Backtracks is built for big data and scale. Whether you're just getting started or have established properties with millions of listens, Backtracks' is ready for every stage of your evolution with a highly-available world-wide infrastructure and advanced features to like SSO, team permissions, and more.
Backtracks is an audio oriented highly technical team that have worked on 30+ albums, voted in the Grammy Awards, worked on NASA space station software, hold multiple patents, built massive e-commerce and payments systems (for the likes of Dell, American Express, Visa, etc.), and tell horrible puns that are so bad you start to think they're funny.