Sponsor Read

Sponsor Read Definition - What is a Sponsor Read?

A sponsor read is the point of a podcast where the podcaster reads sponsor content. The sponsor pays a fee for this to happen. Many podcast and radio programs work hard to tie in the sponsor read with the theme, subject, and flow of the podcast to make the read as natural and integrated as possible. This is one of the reasons that podcast advertising is so effective. Many podcasts also only endorse and perform sponsor reads for brands and products they personally vet. The sponsor read dates back to the early days of radio and has continued into podcasts.

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